LPL Financial & AlphaONE Join Forces

LPL FINANCIAL AND ALPHAONE JOIN FORCES TO ELEVATE CYBERSECURITY AND COMPLIANCE FOR ADVISORS WITH ALPHAONE GUARDIAN

BIRMINGHAM, AL AND CHARLOTTE, NC – October 9, 2023

AlphaONE Operations, a pioneer in cybersecurity and IT solutions, and LPL Financial, the nation’s largest independent broker-dealer* and a leading investment advisory firm, are thrilled to announce their strategic partnership to introduce AlphaONE Guardian. The innovative cybersecurity solution will empower advisors in safeguarding their businesses to support compliance in an ever-evolving digital world. With AlphaONE Guardian, advisors will be able to focus on their core business, while AlphaONE, provides tools designed to protect their assets and clients’ sensitive data effectively.

“We are excited to collaborate with LPL Financial to provide their network of advisors with AlphaONE Guardian,” said AlphaONE Chief Technology Officer Kevin Sutton. “Our commitment is to empower financial advisors by simplifying cybersecurity and compliance, enabling them to prioritize providing exceptional service to their clients and growing their businesses securely.” 

AlphaONE has redefined the paradigm of IT security by focusing on proactive solutions that evolve with the changing threat landscape. AlphaONE is committed to identifying security exposures, implementing fixes, and helping clients continuously monitor and enhance their security programs to stay one-step ahead of threats.

“I am excited to be working with AlphaONE and assisting their team in solving such a serious issue for financial advisors,” said AlphaONE Strategic Advisor, Andy Kalbaugh. “We have a tremendous opportunity to help LPL and their advisors protect their most important assets – their clients, their data and their well-earned reputation.”

AlphaONE Guardian: A Game-Changer for Advisors

AlphaONE Guardian is a comprehensive cybersecurity solution designed to meet the unique needs of financial advisors. It offers a suite of services, including:

  • Endpoint Protection: Cutting-edge malware/antivirus protection, threat hunting, patch and vulnerability management and “zero-trust” networking.
  • Data Protection: Secure system and network configuration to safeguard sensitive data.
  • Email Protection: Robust email filtering services and email encryption for secure communication.
  • Domain Protection: Dark web, domain reputation and email deliverability monitoring & management.
  • Annual Compliance: Comprehensive risk assessment, penetration testing and cybersecurity awareness training for staff.

“As the cybersecurity landscape continues to evolve, LPL is committed to taking care of our advisors and their clients. Connecting advisor practices with leading cyber providers creates a new layer of security and protection,” said Alex Russell, LPL Financial Chief Information Security Officer. “Adding AlphaONE Ops to our Vendor Affinity Program helps us provide white glove, concierge cybersecurity testing and support. We believe this partnership can help advisors reduce the risk of cyber-threats, and plays an important role in helping safeguard their businesses and client data.”

This strategic partnership enables the nearly 22,000 financial advisors affiliated with LPL Financial to access AlphaONE Guardian’s advanced cybersecurity services and it marks a significant step forward in the mission to fortify the cybersecurity and compliance posture of financial advisors.

About AlphaONE Operations

AlphaONE Operations, founded in 2020 by visionary IT experts, was established on the principle that IT should be proactive, evolving, and built on a secure foundation. With an elite team of IT professionals trained in security, AlphaONE provides services and solutions with security as a core principle, not an afterthought. We anticipate and prevent potential threats, ensuring clients are well protected from global cyber adversaries. Our commitment is to deliver Fortune 100 class services to small and medium-sized businesses, recognizing that not everyone has unlimited budgets. AlphaONE currently serves customers across a wide range of heavily regulated industries, including Financial Services, Healthcare, Automotive, Retail, Insurance, Manufacturing, Utilities, and more. We partner with our clients to fortify their security posture and ensure they navigate the complex landscape of regulations with confidence, so they can thrive in the digital age.

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About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that LPL should work for advisors and enterprises, and not the other way around. Today, LPL is a leader in the markets we serve, serving nearly 22,000 financial advisors, including advisors at approximately 1,100 enterprises and at approximately 550 registered investment advisor (RIA) firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional. At LPL, independence means that advisors and enterprise leaders have the freedom they deserve to choose the business model, services and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships because they know their clients best. Simply put, we take care of our advisors and enterprises, so they can take care of their clients.

*As reported by Financial Planning magazine, 1996-2023, based on total revenue.

Securities and Advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor. Member FINRA/SIPC. LPL Financial and its affiliated companies provide financial services only from the United States.

AlphaONE and LPL Financial are separate entities.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

LPL Financial Holdings Inc. routinely discloses information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

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For media inquiries and more information, please contact:

AlphaONE Operations Media Contacts:
info@a1ops.com
(334) 245-3125

LPL Financial Media Contacts:
Media.relations@LPLFinancial.com
(813) 323-1250

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Press Release is available for download.